To secure placement in our NEXT magazine print, please ensure that purchases are completed 60 days before the publication date, and artwork submissions are received no later than 45 days before the publication date.

• QUARTER ONE: March
• QUARTER TWO: June
• QUARTER THREE: September
• QUARTER FOUR: December

Magazines are in homes by the end of the first week of the month they are published.

Material: 50# CFs3

The term “50# CFs3” refers to a specific paper grade commonly used in the printing industry, especially for magazines.

• 50#: This indicates the weight or basis weight of the paper. In this case, it is 50 pounds (lbs) per 500 sheets of paper in its basic size.
• CFs3: This denotes the finish or coating of the paper. “CF” stands for coated and “s3” indicates the specific type of coating or finish.

Color Conversions: CMYK

A CMYK color conversion refers to the process of translating colors from the RGB color model (Red, Green, Blue) to the CMYK color model (Cyan, Magenta, Yellow, Key/Black). This conversion is necessary primarily for printing purposes.

Here’s a brief explanation:

1. RGB vs. CMYK:

• RGB (Red, Green, Blue): Used in digital devices like monitors, cameras, and scanners. It is an additive color model where colors are created by combining varying intensities of red, green, and blue light.
• CMYK (Cyan, Magenta, Yellow, Key/Black): Used in color printing. It is a subtractive color model where colors are created by subtracting varying percentages of cyan, magenta, yellow, and black inks.

2. Printing Process: Most color printing processes use CMYK inks. When you design something on a computer screen (using RGB) and want to print it, a conversion to CMYK is necessary for accurate color reproduction on paper.

3. Color Limitations: RGB can represent a wider range of colors than CMYK. Some vibrant RGB colors may fall outside the printable gamut of CMYK, leading to a shift in color appearance during printing.

4. Accuracy in Printing: Converting to CMYK ensures that what you see on your screen is more accurately represented in the final printed material. It helps avoid surprises in color variations between digital design and printed output.

5. Black Component (Key): The “K” in CMYK stands for Key, which represents the black color. Adding black improves the depth and richness of colors in print and helps create true blacks without relying solely on the combination of cyan, magenta, and yellow.

In summary, CMYK color conversion is necessary for ensuring accurate and consistent color representation when transferring digital designs to print. It helps align the color gamut of digital displays with the color capabilities of printing processes.

.125″ Bleed Around Artwork

A .125″ bleed refers to an extra margin or extension beyond the final trim size of a printed document. The bleed is added on each side (top, bottom, left, and right) of the document, and its purpose is to accommodate variations in the printing and cutting processes.

Here’s what it means and why it’s essential:

1. • Printing Tolerances: During the printing process, there may be slight shifts or variations in the paper alignment. Bleed accounts for these variations, ensuring that there are no white borders or unprinted edges on the final product.
   • Cutting Variations: After printing, the document is trimmed to its final size. Bleed provides a buffer zone, so if the cutting process is slightly off, there won’t be any visible gaps between the design elements and the edge of the paper.

The At The Point Magazine is distributed to residences situated in the 84056 ZIP code, specifically at the Point of the Mountain.

*Stastitics below last updated 4/15/2021

*Last updated 4/15/2021

Experience an efficient and thorough EDDM postcard process that spans from the printer to mailbox delivery within 10 – 15 business days.

Upon approval and printing of your artwork, our streamlined process typically takes one week to print, cut, and prep your postcards after the artwork is submitted to our printing team.

Once off the press, orders are meticulously prepared for delivery and promptly submitted to USPS within three days of printing. Same-day rush preparations are available for an additional fee.

Once prepared and dropped off at USPS, postcards are expedited for delivery, reaching recipients on the next business day.

Count on a well-orchestrated timeline for a seamless, prompt, and affordable EDDM campaign.

• Unlock a 50% discount by sharing one side of the postcard with Brick By Brick. We’ll contribute half of the total bill, allowing you to utilize 1/2 of the postcard space at a reduced cost.
• Unlock a 25% discount by sharing the postcard 1/4 of the postcard with Brick By Brick. We’ll contribute a quarter of the total bill, allowing you to utilize 3/4 of the postcard space at a reduced cost.
• For postcard distributions outside of Salt Lake and Utah County, an additional $30 delivery fee will apply.

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